MATARRANIA is a project promoted by Evelyn, a working woman and mother, with the aim of offering a personal, authentic, natural option in the skincare sector. Her interest for popular rural culture led her to compile ancient skincare formulae. In all of them, the main ingredient and protagonist is olive oil. The proximity of its production together with the existence of a diverse group of wild medicinal, aromatic plants, as well as rich and effective popular wisdom about their uses, resulted, at the end of 2007, in the MATARRANIA project.
Evelyn Celma is the founder of MATARRANIA
MATARRANIA believes that beauty belongs to all of us, and that this beauty is transmitted by health, happiness and self-esteem. Our body and skin evolve, as we age, in a natural way. We want to feel comfortable with this passing of time. Beauty is as present at 50 as it is at 20, and although it may not be as eye-catching, it is more serene, confident and alive.
MATARRANIA believes that cosmetics should be as natural as your skin, made with organic ingredients of plant origin. We do not trust chemicals, no matter how effective they are, nor long lists of unintelligible ingredients that hinder us from knowing what we are using to care for our skin. We want natural products that care for people's health while looking after the Earth.
MATARRANIA prefers local raw products; prefers proximity. 90% of our ingredients are produced at less than 300 km, and as such we follow the KM 0 philosophy by supporting local economies, thus minimizing the impact of transport on the environment. On our labels we show the percentage of ingredients that are KM 0.
MATARRANIA encourages a social economy and traditional livestock and agricultural practices in our region, as well as upholding the values rooted in our land. We give priority to female employment and reconciling work with family life.
MATARRANIA seeks simple, efficient, practical cosmetics. A range of gentle skincare products that protects us, makes us feel good, and thanks to its easy application is a pleasure to use.