What are the differences between a serum and a cream for mature skin?

Caring for mature skin, which is the same as the skincare so fashionable on social media today, is not always so easy and intuitive.

Facial routines can feel complex and inaccessible.

Our maxim? LESS IS MORE.

Fewer products, but more enriched, with more active ingredients, to help you simplify your routine and save time and money.

Today we address one of the most common questions for the care of mature, lived and experienced skin.

When do I need a cream and when a serum?

What is each one for?

What is their order in the daily routine?

Although they share very revitalising and firming ingredients, such as avocado, grape seed, olive leaf or rosehip, they are designed for different uses and moments.

Here are the main differences…

They are complementary, not substitutes

One of the most common mistakes is to think that if we use a serum we can dispense with the cream, or vice versa. However, this could mean that the skin does not receive all the benefits it needs. The serum works in deeper layers, while the moisturising cream creates a protective barrier that keeps the skin hydrated and protected throughout the day.

Both products work in synergy to ensure supple, plump and firm skin. While the serum offers concentrated actives that penetrate in depth, the cream seals in hydration and reinforces the skin barrier. Therefore, their combined use is the key to maximising results and enhancing the skin’s elasticity and radiance.

Eterna range for mature skin

Eterna is a simple yet powerful line of 100% natural and organic products, designed to care for those skins that embrace their age with pride and demand a higher concentration of active ingredients and a more complex natural formulation.

Its 6 firming and revitalising products contain a total of 26 active ingredients of natural origin, including avocado, grape seed and olive leaf.

We list them in order of use

• Regenerating Toner
• Regenerating Eye Contour
• Firming Nourishing (day)
• Firming Serum for all skin types (night)
• Firming Serum for sensitive skin (night)
• Beautifying Neck and Décolleté

Would you like to discover the complete routine?