We launch Eterna with new natural active ingredients to embrace life

We present “Eterna”, a new line of 100% natural and organic products designed to care for mature skin, which requires a higher concentration of active ingredients and a more complex natural formulation. The complete range includes six firming and revitalising products and a total of 26 natural active ingredients, six of them never before used in Matarrania.

“The Eterna range seeks to revitalise skin that has lived and experienced the passing of time, to continue embracing age with pride through healthy and effective cosmetics, instead of invasive techniques such as surgery or Botox,” explains Evelyn Celma, founder of Matarrania.

We remain true to our philosophy of recovering ancestral formulations, now enhanced with new active ingredients such as avocado, grape seed and olive leaf. A perfect balance between traditional wisdom and innovation, resulting in products that are effective, skin-friendly and planet-friendly.

Eterna is much more than cosmetics. Eterna is a declaration of principles because it stands for a timeless beauty, a sustainable way of living rather than a fleeting physical appearance, achieved through natural ingredients of the highest quality and concentration.

Eterna is not about erasing the marks of time, but about enhancing the radiance, vitality and elasticity that the skin can maintain when cared for with high-quality, non-aggressive ingredients. This range is created for those who embrace their age with pride and seek in natural cosmetics a true ally to continue looking radiant.

Eterna is more

The Eterna range stands out for its highly concentrated, water-free formulation, which maximises the potential of natural active ingredients. Among its most remarkable innovations are new ingredients carefully selected for their regenerating, firming and revitalising properties:

•  Plant oils of avocado and grape seed: rich in vitamins A, E and K, these oils deeply nourish the skin, help to combat dryness and improve elasticity.

• Essential oils of sage and everlasting (helichrysum) together with new additions of rosemary and mint: known for their regenerating, healing and soothing properties, these essential oils work in synergy to restore and protect the skin.

• Botanical extracts of rosehip and olive leaf: rosehip, rich in vitamin C, and olive leaf, with its high content of plant-based squalene, revitalise and protect the skin

•  Plant waxes: jasmine wax, with its delicate floral aroma, and cocoa butter, both provide deep nourishment and protection. Candelilla wax prevents products from melting in warm climates, maintaining their stability and effectiveness.

A complete day and night routine

Eterna offers a full line of natural and organic products for daily facial care, both day and night, formulated to respect the needs of mature skin and help preserve its natural beauty and vitality.

We have reformulated our toner, regenerating serum and firming moisturiser for neck and décolleté, adding new ingredients that enhance their tightening and regenerative effects.

And we introduce three completely new products:

• Firming serum for sensitive skin. With all the firming, nourishing and revitalising power of the original serum, but 100% suitable for reactive skin and during pregnancy or breastfeeding. We have removed cistus and sage, and added rich plant oils ideal for sensitive skin such as rosehip and avocado.

• Regenerating eye contour. A highly concentrated, revitalising balm with 19 natural ingredients, six of them new, including jasmine, with its powerful anti-inflammatory and regenerative properties. Recommended for skin that is starting to show the passage of time more intensely, with persistent wrinkles or puffiness.

• Firming day balm. With all the quality of Matarrania’s signature nourishing balms but with a higher concentration of firming and antioxidant natural ingredients (14 in total). Highlights include grape seed oil, rich in vitamin E and tannins, and avocado oil, high in fat-soluble vitamins A (retinol), E and K.